VMware goes social and after the big boys

Google and Microsoft have been going toe to toe with each other for the last few years. Google gets their app platform ready for the enterprise with email, calendar, word processors, spreadsheets and presentations all delivered over the web. Then Microsoft follows suit and breaks from their installable application formula and releases hosted Exchange and Office365. Both companies have been looking at ways to make the current way we do business just a little bit easier. The piece that was missing was innovation. Microsoft and Google both have been great innovators throughout the past few years but one company is slowly making a push to dethrone them both. VMware has been steadily buying up what appeared to be niche players in the marketplace. Each of these players has been innovative in their field and VMware is looking to integrate all of these platforms into the new way we can do business. Each of the applications below have been bought by VMware check them out and then I will show how this vision could very well mean a change in the way we do business. – Thinstall – a leader in application virtualization that allowed a user to separate the application from the operating system just like vSphere does to the operating system from the hardware – Zimbra – Originally an open source platform that make it’s livelihood being the backend for Yahoo email before being brought into the enterprise space for collaboration tools – myONElogin – renamed as the first part of Project Horizon, this allows SAML authentication to SaaS applications and will soon do the same for thinapped applications – SlideRocket – presentations need to be portable since we hardly ever give them from the system they are created on, yet PowerPoint presentations can also be the largest files we have, limiting the portability of those files. SlideRocket brings presentations to the web, this one only lacks soe of the innovation of prezi.com that truly reinvents what a presentation could look like – SocialCast – Facebook has revolutionized the way we communicate and the social aspect is more important than ever for efficient office communication. SocialCast does exactly that by bringing our once distant communication circle back to a close group. Each of these products alone looks to be very cool, however the combination would allow you to potentially share a presentation with a colleague in China that you met through SocialCast that was built with SlideRocket while at the same time you both login into a SalesForce account using the same authentication you used to access your computer through Horizon, and then open a published application for your ERP system that had a Thinapped client. No longer are you tied to geographic boundaries and software regulations, no longer are you limited by Microsoft or Apple Based software, and no longer are you limited in using the software that is presented on the web by innovators in your industry. The use of SAML with Horizon means that you can collaborate cross platform, cross country and without the forced tax of a installed application. Rumor has it that VMware still has a few more big acquisitions to announce, that combined with the release of vSphere 5 and an updated VDI offering could spell trouble for the likes of Microsoft, while not immediate, at least it means it is time to start paying attention to someone other than Google. The same goes for Google, with the release of the Cromebook they took the ChromeOS portable, but what happens when I need the security of my LAN?

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