EMC today announced the their latest entry into the Software Defined Storage (SDS) market, VIPR. They’ve coined it the “World’s first Software Defined Storage Platform” (http://www.emc.com/about/news/press/2013/20130506-03.htm). I have to say, I am a little put off by this initial push and need to be first when they are clearly not. I could list a few that have claimed to be a SDS platform first, DataCore, Nexenta, and when looking at some of the capabilities, I think IBM beat them out with the SVC Director.

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