Partner conferences are the latest way that large companies look to build relationships with resellers and users. Clearpath is a premier partner with VMware and I have the good fortune of making the trip to Partner Exchange 2011, one of VMware’s two annual conferences.

The term partnership is probably one of the more overused words in the IT industry, but there are a few companies that do a good job of making sure that the needs of the consumer, the reseller, and the vendor are all met. VMware has taken the concept of partner to heart. From the customer standpoint, a user can save on both operating and capital expenses and enhance their management by using VMware technologies. For resellers and solution providers, VMware provides resources to aid with both technical and sales solutions. The solution providers and customers build a relationship around the virtualization management that is unparalleled across the IT industry. All of this leads to VMware implementing a development process with customer and partner feedback; resulting in solutions that are easy to sell and helpful to use, a win-win in the IT world.

The Partner Exchange conference promises to provide the extra level of technical knowledge that all customers should expect from their reseller, along with a sneak peek into the future of virtualization and the enterprise. During the conference, I will being posting a series of short blogs that will cover the innovations and advancements released at Partner Exchange. As many of you know my focus is on the endpoint: desktop, mobile and anything else that involves end user interaction, and I will try to stay focused on that segment.

Stay tuned and feel free to post in the comments section of the blogs or on Twitter (http://www.twitter.com/mletschin) any questions you would like answered about VMware or any of the exhibitors. I will do my best answer to them or pass them around to the vast technical community meeting here. I may even throw in a surprise video blog along the way if some of the VMware content or an exhibiting vendor looks especially interesting.